Ally Loprete

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Tech & Tools for Do-It-Yourself-PR

February 10, 2015 By Ally

The Power of the Press

When I first launched Our Milk Money, I sought the advice of one my most adored mentors, Susan Lyne, who I’d had the pleasure of working for years earlier while she was president of ABC Television. Currently the president of AOL content, and formerly the CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her advice to me was to put all of my energy into PUBLICITY. She told me that nothing else would explode a business quite like this.

Get your business BUZZING. Fast.

I took Susan’s advice and set out to get the press to fall in love with me. I worked the publicity angle for several months, pitching my story enthusiastically to every news source I could find. Finally I got a bite from Ric Romero, a reporter from ABC’s Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk Money, our website nearly crashed. We had more hits than our server had ever handled before. More than 800 new members joined our mission in that single day. That was the day I realized that the Press truly had the power to put us on the map.

Publicity without the Mystery

If you are looking to get more mileage from your publicity tactics, you’ll love building your brand with the PR tips that we’ll be sharing with you on today’s show. Tune in if you want to know:

▪ How you can you get on T.V. and Radio shows
▪ How to create newsworthy story angle.
▪ How to create the “Perfect Pitch” for the media.
▪ How to write a Press Release
▪ How to contact producers of shows.

_______________________________________

On Today’s show…

Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has become one of the nations leading experts in her field… starting off booking herself on numerous national television shows including Good Morning America, 48 Hours, CBS Morning, The Susan Powter Show, Good Day L.A., and many more.

ASK US ANYTHING.

Whatever your challenge… bring it here.

We’ve got your back.

Call TOLL FREE: 1-800-449-8686

or

If you are unavailable during the live show, you may FILL OUT THIS FORM to have your question read and addressed on the air.

About Our Guest

1

Meet Linda Strick!

Linda Strick is a publicist and owner of Perfect P.R. based in Los Angeles that promotes authors, experts, musicians, products ect. She is a P.R. Pro and has represented Best-Selling authors including Dr. John Gray who is #1 New York Times author of MEN ARE FROM MARS WOMEN ARE FROM VENUS and Dr. Joe Vitale, the star of the Hit Movie “THE SECRET”, and one of the world’s leading experts on The Law of Attraction.
Linda is a nationally known expert and has appeared on numerous Telivision and Radio shows including Good Morning America, 48 Hours, Good, CBS This Morning and more…

Filed Under: podcast, shownotes

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About Ally

Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show on iHeart America's Talk Radio with more than 6 million listeners. Very soon she will be joining the hosting line up on the talk show Wake Up TV, a nationally televised broadcast for the new mainstream, providing insight into the answers people really want. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
Callers with challenging questions are always given top priority! If you would like to learn more about how you can participate in This Little Parent Stayed Home, please share your challenge HERE

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