Ally Loprete

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More Social Media Secrets for Maverick Momprenuers!

November 11, 2013 By Ally

“There is a sea of possibility waiting for savvy entrepreneurs to navigate.”

– Captain of “online media”, Sue B. Zimmerman

You already know that I “cracked a code” using Twitter. Once I got over my fear of the big bad internet and realized its potential for us aa parent entrepreneurs, I began to explore the uncharted territories. What I discovered is unlimited possibilities to connect with our newest clients and our future fans. For the past two years I have taught more than 250 small businesses to learn what I know about social media.

The biggest mindset “misconception” that I see out there among online business owners is that they seem to be jumping into new social media platforms BLINDLY — (and because someone told them to)… without REALLY knowing WHY or HOW being on social media will directly effect their bottom line.

It’s all about focused strategy.

Despite how you might feel on some days, the internet was NOT created to stress you out! It is an EXPANSIVE resource that… if we are strategic enough… can be a game changer for you and the amount of success you have.

If it weren’t for the internet, I never would have met today’s guest “Sue B. Do”. The parallels in our expertise and EXECUTION of our knowledge are razor sharp. If anyone understands and encompasses social media to her benefit in the same way that I have, it’s Sue B Do.

I discovered TWITTER and she discovered INSTAGRAM.

 

It’s a love story for sure, and a marriage filled with insight! Both of us discovered harnessing the power of these platforms to grow our business and boost our bottom lines EXPONENTIALLY. You are in for a real treat as we reveal the powers of BOTH social media platforms, tips and tricks for staying ahead of the game,  and how to make it all work for YOU and YOUR BUSINESS.

Our Guest

Sue B. Zimmerman

 

susan b. zimmermanSue B. Zimmerman aka “SueB.Do” is a successful passionate high energy entrepreneur with the ability to read a changing market and create revenue opportunities that leverage emerging consumer trends. She is the epitome of being social both on and offline. As an online expert, Sue has a deep knowledge of, and an ability of build brands and drive sales. Sue is a master at engagement and connecting & empowering others so they too can be successful.

Sue started her first business at age 13 (hand-painted barrettes and selling them at recess) and has launched 16 successful businesses since.  Her first business out of college was Boxer Rebellion (screen-printed boxer shorts that she sold across the country to college book stores, resorts and Disney. She did a million dollars in sales her first year which gave her the confidence to do what she loved and create other revenue opportunities.  Sue was on featured  QVC for Biz #12 Treasure Tape and shared w the world how to embellish your photos using double side tape.  Sue launched her brand SueB.Do 7 years ago.

SueB.Do is a line of preppy fresh products that consist of clothing, jewelry and accessories.  Thru her brilliant strategies of marketing her products on line thru FB, T, Pinterest and her personal favorite Instagram, Sue has learned that it’s online marketing & engagement that makes her business SueB.Do thrive.  Her sales at her store on Cape Cod has increased 40% since using Instagram.  Sue did what she does best and seize the opportunity to teach others how to use Instagram to grow their business.  She is known as the Instagram Gal and is launching her first online Instagram course in Sept.  She promises it will be Insta-Cool!

Filed Under: podcast, shownotes Tagged With: Instagram, Online Media, Susan B. Zimmerman, Twitter

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About Ally

Self-employed Parent Enthusiast Ally Loprete is the Founder of OurMilkMoney.com, a nationwide online business directory of self-employed parents, and the host of This Little Parent Stayed Home, a live weekly radio show on iHeart America's Talk Radio with more than 6 million listeners. Very soon she will be joining the hosting line up on the talk show Wake Up TV, a nationally televised broadcast for the new mainstream, providing insight into the answers people really want. Ally is on a mission to help others deal with the sometimes overwhelming prospect of leaving a full time job to start a new business, while running a full time household and raising kids. She is resolute about creating a haven in which parents across the nation will continue to thrive and obtain the support they need in their personal journeys.
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