There is an absolute science to effective publicity and promotion.
I’ve been teaching solopreneurs how to promote and publicize themselves since before the invention of the Internet. A lot has changed. While the digital resources available to us now far exceed what we could do before the digital age, one thing that has not changed is the mental struggle people have to self-promote.
Get passed the AWKWARDNESS…
Whether you are networking in person or on social media, telling others how great your product or service is might feel a bit like bragging. It also feels like (most of the time) it’s falling on deaf ears.
You must be missing something. You see others receiving big time results doing all the same things that are bringing you little to no results.
The secret?
It’s not a numbers game. It’s a PEOPLE game. When broadcasting your message, don’t confuse the ability to cast a wider net with the need to CONNECT and understand WHO is in need of your service in the first place.
Call Me Old School, but…
It’s time to go back to the basics.
On Today’s Show
…we’ll take a lesson from the history books and discuss good old fashioned promotion and publicity— pre-social media.
Not to ignore the benefits of the virtual space entirely, we’ll revisit the principles of BASIC HUMAN CONNECTION that have been lost behind our digital devices.
All of my best self promotional secrets revealed!
Tune in to learn:
✔︎ Where to find your ideal clients (On which platforms are they hanging out?)
✔︎ How to tweak many of your current social media messages to bring you better results. (Hint: Quality vs. Quantity).
✔︎ How to use social media to search for conversations that are seeking an expert (like you… to come in and save the day!)
✔︎ Which of your current actions on social media are a complete waste of time. (And how to replace them with actions that give results every time!)
Also…
As an added bonus, I’ve asked my good friend and personal publicist, Linda Strick of Perfect PR to rejoin us today to share her advice about how to promote yourself competitively for a fraction of what the top publicists cost.
Today’s Guest
Welcome back, Linda Strick!
Linda Strick is a publicist, media expert and the owner of Perfect PR, a Public Relations Company based in Los Angeles. They represent bestselling authors and experts including Dr. John Gray who is the best selling relationship author of ALL time, and author of the #1 New York Times Bestseller MEN ARE FROM MARS WOMEN ARE FROM VENUS. Linda has booked clients on numerous T.V. and radio shows including Dr. Oz, CBS, This Morning with Charlie Rose, Fox and Friends and more. Linda has appeared on Good Morning America, 48 Hours, CBS This Morning, Good Day L.A. and more. Learn more—>
7 TOP SECRET Strategies for Getting on T.V. Radio Shows, and in the Media
FREE TRAINING! You’ll learn how Linda Strick, owner of Perfect P.R. and a nationally renowned publicist and media expert booked herself on Good Morning America, 48 Hours, CBS This Morning, Good Day L.A. and more.
In this Free Training-You’ll Learn:
The Power of the Media and why you should ABSOLUTELY get on T.V. and Radio! ACCESS FREE TRAINING HERE—>
