Can’t Find it? Invent it.
The mommy merchandise market is booming!
The term “mom inventors” yields about 290,000 results on Google. The rise of the internet and social media has allowed child- raising women to express ideas, do market research and take entrepreneurial action without having to leave the house.
Are you afraid of getting burned by your light bulb moment?
You may be surprised to know that most of the successful mom inventors also had no idea how to transform their unique concept into a marketable product. How did they do it?
1. Assessment
Evaluate your product idea, conduct market research, and determine the necessary steps to turn your idea into a reality.
2. Planning
Create a comprehensive plan and timeline that will allow you to capitalize on your idea. Need help? Download this free Weekend Biz Plan compliments of our good friend and recurring guest, Ellen Rohr.
3. Implementation
Take action! Move through your comprehensive plan step by step expecting to learn many new things along the way and adjusting your plan as needed.
No business experience needed.
You have your whole life experience to bring to the table. Don’t allow yourself to feel constrained by business jargon or business concepts. What you don’t know… you can learn. There is an entire world of support for moms with great ideas!
On Today’s show…
I will be bringing on a panel of mom inventors who will be sharing with us their authentic experiences as they turned their product ideas into profitable merchandise.
Jody Harris
As the founder and CEO of ZippedMe, Jody was inspired to simplify women’s lives by inventing a product to zip up the back of a dress, zip up your boots or give you the opportunity to be independent while being fashionable. Jody Harris is a proud mother and grandmother. Her professional and successful career includes a position as the energy coordinator and commercial lender for USDA Rural Development. Jody has never met a challenge she didn’t accept which describes her “can do” attitude and her motto “never give up”. This determination prepared Jody for her entrepreneurial venture where she gets to be a problem solver.
Meghan Khaitan
Meghan Khaitan is the founder of MyBuckleMate. A must-have for everyday carpools and road trips, MyBuckleMate keeps back seat buckles propped up and easy to reach so buckling up is always a snap! No more buckles flopping around, falling into seat pockets, or getting wedged under booster seats–buckles always stay where you can easily reach them. It is the perfect seat belt solution for kids in booster seats, those with special needs or motor planning difficulties, and adults with limited mobility and Arthri
tis. It is also able to fit in tight spaces (such as between booster seats) and stay secure, so seats can be folded down without removing it. MyBuckleMate won’t interfere with your vehicle’s mechanism, as it locks into place around the fabric that anchors back seat buckles to your auto’s back seat. It won’t obstruct the buckle’s release button or the latchplate where the buckle clicks into place.
Hindi Zeidman
Hindi Zeidman is a parenting expert and the founder of Ollie Swaddle. Baby will go “gaga” over this cozy swaddling solution! Designed to decrease fussiness and assist in self-calming, the Ollie Swaddle also improves the quality and duration of sleep! Features elasticity to allow freedom of movement and an opening at the bottom for hassle-free diaper changes, as well as custom-developed moisture wicking material to reduce overheating. Also has a custom closure with soft Velcro, which allows for variation of tightness, depending on the need and size of the infant. The ease of use eliminates frustration and promotes periods of alert and focused interaction between caregiver and infant, thus enhancing bonding (which is essential to all facets of neurodevelopment).
