Go beyond slight recognition and dive into stardom. Years before I was a business coach for parents, I was a business coach for actors in Hollywood. I didn't teach them how to act, but I did coach them on how to know their "product" as well as how to create out of the box marketing strategies that would allow them to be remembered by the people who were in a position to hire them. The business of acting isn't much different than your home based business where you structure your own game plan, work to build memorable relationships, and represent your brand with complete confidence and poise. Many of the most passionate and talented actors share a common pitfall in their careers: … [Read more...]
Capitalize on Yourself Effectively
Be honest. Does social media frighten you? You wouldn't be alone if it does. It seems like every time we finally master one platform, a new one appears or a new 3rd party application is created. You are no dummy. You appreciate that social media is a terrific tool when it comes to promoting your business and leveling the playing field, but staying technically aware is enough to make your head explode. Without the right comprehension, your social time online could end up being counter-productive. How are you supposed to get any actual work done with all these social media expectations? Like every other bit of technology, new discoveries that were supposed to make our lives easier seems to … [Read more...]
We are all a little freaky. And funny. Own it
Whatever is screaming the loudest gets the most attention. At least that is how it is in my house. As parents, our days almost never go as planned. You may have meant to put out a client newsletter or create a rockin' new business plan or even have a play-date with some new friends from preschool. All that was pushed aside, however, when your 3 year old peed on the floor or your 6 year old suddenly came down with pink eye or your hot water heater broke and seeped into all those boxes in the garage. Sometimes the hardest part of being a parent is that we lack control of the day to day and even the hour to hour. Why even have a game plan when it's sure to get disrupted by something … [Read more...]
Madhouse without the Migraine
Flustered or unfazed? I am all about simple. Actually that is a blatant lie. I often look at others who seem to have it all together and I wonder what it would be like if I simplified the chaos in my life. On the days that I do actually feel caught up and organized- it doesn't last long. I imagine it's because a clean slate is an inviting opportuntity to take on a messy new project. Which makes me wonder... Do we thrive on chaos? If there is one thing I've gotten really good at, it's learning to dissect everything. Our lives are like one big puzzle to be solved and each experience brings us new clues to live more fully, abundantly, and purposefully. I just got back from … [Read more...]
Your Struggles Are Your Contributions to the World
Whatever challenges you are up against are opportunities for you to resolve -- not just for yourself, but for the rest of the world. Back by popular demand, it's a free coaching day! Whatever you are feeling limited by, now is your chance to find a solution before paying it forward to someone else. That is how it works in the parent entrepreneur culture. It is no accident that we were put in the driver's seat just when the world needed an entrepreneurial revolution. It's now up to us to pave the way and often that involves creating new routes to a new destination. If you are a self-employed parent, more opportunities just opened up for you to get exposure and connect with others who … [Read more...]
Rise above your Naysayers and stick with the Yaysayers!
We are all capable of changing our mindset. Sometimes we just need the tough love. The kick in the pants. The serious talkin' to. Yep, this is going to be one of those broadcasts. You know, the one where I tell you to step outside of your little bubble, stop blaming others about the less than desirable situation that you are in, and turn that negative energy inside out. Before you decide that I am not talking about you and decide to tune this one out, try doing a little test to see how self aware you really are. Is playing the blame game REALLY productive? It may make you feel better at first, but I promise you there is a better way to overcome obstacles and take … [Read more...]
Desperate Times Calls for Dedicated Measures
What gives? If you are like most of the moms I meet who have decided to bring their careers home, your biggest frustration comes from the lack of results from all of your hard work. You may have the business idea of the century, be completely fabulous at what you do, you may even have a huge following of fans who tell you how much they admire you. But when it comes to make money, there is a real lack. You may be busy...but your also broke. Its time for rapid results. If you feel yourself becoming dangerously close to becoming a "business program junkie" or a mom entrepreneur "victim" cliche', its time to turn inward, clear out the stuff that ISN'T working and increase your bottom line … [Read more...]
Giving Thanks for Professionals and Poopy Diapers
Thanksgiving is a great time for reflection. It's been said that living in gratitude is the best way to abundance. So, just for the sake of argument, if we were to give thanks for our family, our friends, the roof over our heads, the food we eat and our good health....would the laws of the universe give us more of the good stuff? If only it were that easy! Thinking positively is really only a small component of being able to manifest and create an abundant outcome. For me, it's the deep reflection of what I've already accomplished that transports me into the most potent mindset for manifesting. So much of what I am grateful for began 5...10...even 15 years ago. “You can’t … [Read more...]
Connecting Bloggers and Brands
The critical link between brand and cause. You know more about marketing and advertising trends than you realize. While you may be a business owner who is focused on getting your products and services exposure, you are also a consumer... and you know what floats your own boat. You also know what is annoying and what kinds of ads you are delibrately tuning out. You are your ideal client. Advertising changes every single day – what worked today may or may not work tomorrow. Before you get tripped up about changing your marketing approach or blow your entire advertising budget on gimmicks that are consistently ignored by online browsers, consider which marketing tactics work on … [Read more...]
You have my permission to take a break from work
The most difficult part of being your own boss is knowing when to take a break. No one really intended for the holiday season to be stressful. So why does it become increasingly overwhelming each year? Let's dissect it. (It's my favorite thing to do!) The holidays have become more diverse and although it may take more effort to keep all the annual traditions equally balanced, I have to admit that I really love how much we have progressed as a society. Chrismakah. Shismakah. It's all in good fun. Last night I hosted my annual Hanukkah party for the neighborhood kids which is always ironic because my kids are the only ones there who are actually Jewish. I never intended to be the … [Read more...]
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