Whatever is screaming the loudest gets the most attention. At least that is how it is in my house. As parents, our days almost never go as planned. You may have meant to put out a client newsletter or create a rockin' new business plan or even have a play-date with some new friends from preschool. All that was pushed aside, however, when your 3 year old peed on the floor or your 6 year old suddenly came down with pink eye or your hot water heater broke and seeped into all those boxes in the garage. Sometimes the hardest part of being a parent is that we lack control of the day to day and even the hour to hour. Why even have a game plan when it's sure to get disrupted by something … [Read more...]
Champion Your Charm and Ignite Your Influence!
You already know you have a powerful message to broadcast. You've fine-tuned the branding of your product, the specific wording of your tag-lines and logos, but now its time to color your personality and give yourself the voice you need to BROADCAST EFFECTIVELY. Using the tools you already have like your voice and your poise, you can perfect any message you have by using subtle strokes like intonation, pace, volume and tonality. Very often it is these slightly intensified qualities that resonate with your potential clients at such a subconscious level that they often are not even aware of the influence that you have over them. It is tools like these that build great leaders and get others … [Read more...]
