It’s time to jump on the podcasting bandwagon, people. Or is it? There are more than 200,000 English speaking podcasts today and over a billion subscriptions to podcasting on iTunes alone. Add to the hundreds of millions of people walking around with smartphones -all podcast-enabled- and you have yourself a pretty big reason to join the podcasting trend. As a business owner, you'd be a fool NOT TO. The evolution of small business marketing and the onslaught of podcasting as a medium allows you to reach a far larger audience, but with so many podcasts popping up these days --- let's face it--- the competition has gotten steep. Instead of creating your own … [Read more...]
We are all a little freaky. And funny. Own it
Whatever is screaming the loudest gets the most attention. At least that is how it is in my house. As parents, our days almost never go as planned. You may have meant to put out a client newsletter or create a rockin' new business plan or even have a play-date with some new friends from preschool. All that was pushed aside, however, when your 3 year old peed on the floor or your 6 year old suddenly came down with pink eye or your hot water heater broke and seeped into all those boxes in the garage. Sometimes the hardest part of being a parent is that we lack control of the day to day and even the hour to hour. Why even have a game plan when it's sure to get disrupted by something … [Read more...]
